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Fashion at Falmouth Scoops Lee Cooper Jeans Competition Award
Laura Leach, a first-year student on University College Falmouth’s new BA (Hons) degree in Fashion Design has been named the UK’s overall winner in the Lee Cooper Centenary Jeans Contest.
To celebrate its centenary year, the iconic jeans brand invited students from fashion and design schools from across the world, either as individuals or as teams, to submit jeans designs that captured the company’s ethos and best represented the label in 2008.
The competition involved the creation of mood boards and sketches that demonstrated design development up until the first prototype stage and entries were received from as far afield as Bulgaria, India, South Africa, Egypt, Morocco, Belgium, Iran, Romania, Hungry, China, Spain, United Arab Emirates and Algeria, as well as from leading design schools such as l'Ecole de la Chambre Syndicale de la Couture Parisienne and the London College of Fashion.
A panel of judges from Lee Cooper was tasked with voting for one winner in each participating country and announced Laura Leach as the UK’s winner earlier this month. The designs of fellow first-year students from BA (Hons) Fashion Design at Falmouth – Elli Glen, Emily Frost and Emma Brayford – were also highly commended.
Laura’s design will be prominently displayed on the Lee Cooper centenary stand at Bread & Butter – the world’s leading fashion trade show that takes place in Barcelona over three days in July, attracting 80,000 attendees from the fashion industry. Laura will also receive a complete collection of Lee Cooper garments.
“It’s absolutely awesome! – I’m really stunned,” said Laura of her win. “I was more concerned to create a great fit and a new leg silhouette than focusing on trend – so I was shocked and delighted to have won.”
Lee Cooper designer, Earl Pickens, who uses his love of denim and Paris couture to enhance the natural shape of the female form was impressed by the students’ achievements. “This competition has shown a tremendous amount of work and creativity that will not go unnoticed in our company,“ he explained. “We are very proud of the students’ work and would like to extend our encouragement for them to achieve their personal dreams and ambitions.”
“We are absolutely thrilled that Laura has won this accolade, not least because we are only just into the second term of our first year of Falmouth’s new BA (Hons) degree in Fashion Design,” commented Patrick Gottelier, who co-runs the course with partner, Jane. “To win such a major international award and attract critical acclaim from the fashion industry at such an early stage in her development is phenomenal, so we congratulate Laura on this incredible success.”
For further information about BA(Hons) Fashion Design at University College Falmouth, visit www.falmouth.ac.uk/fashiondesign, email admissions@falmouth.ac.uk or telephone Admissions on 01326 213852.
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