Insight into Textiles part 3: Pip Cokaj, Visual Merchandiser in Debenhams

Article Added: 01/12/2009 11:50:46
In the third part of our Insight into Textiles series we have been talking to Pip Cokaj, visual merchandiser for the Worcester branch of high-street department store Debenhams. We spoke to Pip to find out how she got her role, what it really entails and what the best bits are…

HHT: What did you study at university?
PC: I studied fashion and textiles design.
 
HHT: How would you define your role?
PC: My job as visual merchandiser involves creating exceptional visual displays, both in store and window displays, working to company guidelines in order to increase sales.
 
HHT: After university how would you say is the best way to became visual merchandiser? Would you recommend work experience, an apprenticeship or is it fairly easy to find a job? What did you do?
PC: I definitely think gaining as much experience in visual merchandising and window dressing is essential in getting the role you want. I worked as a visual assistant part time while in my last year of university and incorporated the work I did into my projects. Having more of an understanding of what the visual merchandising actually is will stand you in good stead against all the other fashion/textiles graduate applicants.
 
HHT: How important is your portfolio to your chances of getting a job?
PC: If you have any experience in vis merch, then any evidence of this in a portfolio would be beneficial in your chances of gaining a job. Also any work in your portfolio that demonstrates an understanding of colour blending, styling and trend prediction would be an advantage.
 
HHT: Would you recommend doing further courses or is it best to get into the ‘real world’ as soon as possible?
PC: I think it’s important to get into the real world as you learn a lot more on the job than you can be taught in a class room, for example store business, team work and time management.
 
HHT: What hours do you work?
PC: I work Monday to Friday 8 till 5, but occasionally have to work extra hours or late nights to add/remove promotions, work to deadlines, etc.
 
HHT: What is your advice for someone with a degree in fashion or textiles, but doesn’t know what to do with it?
PC: I think you should take your time to decide what you want to do. Look into what the possible career paths are in your favourite part of the course, and maybe gain experience in several areas before you decide which to pursue.
 
HHT: What is the best bit about your job?
PC: Having window projects to get stuck into and seeing the finished result.
 
HHT: What is the biggest challenge you have faced in your career and how did you overcome it?
PC: Starting out was really tough; not really knowing what I was doing and not being aware of the business and future within the job. However persistence and patience is the only way to overcome it, and I am now confident within my role and enjoying the opportunity to progress in my career.


To read the previous features in our Insight into Textiles please click on the links below:
Part 1 - Stacey Harvey Brown, professional weaver
Part 2 - Jenny Lister, V&A Museum